What we can learn from Baby Einstein

I'm over at Parent.co this week analyzing the research on educational television for infants and young children

When the American Academy of Pediatrics’ relaxed its screen time guidelines to include children as young as 18 months, un-showered parents everywhere rejoiced in the news that they could turn on Netflix without fear of irreparable brain damage.

The AAP’s Media and Young Minds statement stresses the importance of “high quality” programming. That recommendation, combined with the lowered age range for screen viewing, gives tacit approval to the burgeoning industry of educational media for young learners.

At this moment of increased attention to vocabulary-boosting TV shows and apps, we would do well to revisit the lessons learned from the former king of baby media: Baby Einstein.

Learn more about Baby Einstein and the status of educational baby media more broadly here